tag:blogger.com,1999:blog-86681776062278248802011-11-27T17:25:39.192-08:00Search engine optimisation information for small businesses in Nottingham, UK.Susan Hallamnoreply@blogger.comBlogger21100tag:blogger.com,1999:blog-8668177606227824880.post-24452680781974785932009-12-16T04:18:00.000-08:002009-12-16T04:19:14.177-08:00The essential one day Hallam Search Engine Optimisation workshop focused on improving your rankings in the search engines, solving your SEO problems and answering your search marketing questions.<br /><br />This independent, practical and high ly enjoyable SEO training course is a must for business owners and managers who want to get Found in Google.<br /><br />This course has been designed for business owners and managers who need to understand what is involved in search engine optimisation.<br /><br />Many attendees are senior managers who are working with an internet marketing agency and want to get a better understanding of what they are getting for their money and to be sure they are receiving a high quality of service.<br /><br />Or, you may want to be undertaking the SEO (search engine optimisation) yourself, and want to sharpen your skills to improve your rankings in the search engines.<br /><br />You will learn how to:<br /><br /> * Diagnose your website problems<br /> * Create an SEO plan of action for your website<br /> * Use search engine optimisation tips and tricks to increase your rankings and traffic<br /> * Understand why some sites rank so highly<br /> * Measure your SEO success<br /><br />Who is this course for?<br /><br />This course has been designed for business owners and managers who need to understand what is involved in search engine optimisation. You may be doing the SEO yourself, or you may be working with an agency and need to be sure you are getting value for money and that they are delivering a high quality service for your business. We are assuming that you already have a website, or you may be planning a new website and that you understand the basics of how search engines work.<br /><br />Date<br /><br />23rd February 2010<br />21st April 2010<br />13th May 2010<br />25th May 2010<br />23rd June 2010<br /><br /><br />Time<br /><br />09:00 - 09:30 Registration<br />09:30 - 16:00 Course<br />16:00 - 16:30 Informal Q&amp;A<br /><br />Venue<br /><br />Hallam Training Suite<br />2 King Street<br />Nottingham<br />NG1 2AX<br /><br />Fee<br /><br />£395.00+VAT (payable by credit card or cheque.)<br /><br />Includes comprehensive course notes, refreshments and lunch.<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8668177606227824880-2445268078197478593?l=nottinghamsearchengineoptimisation.blogspot.com' alt='' /></div>Susan Hallamnoreply@blogger.com0tag:blogger.com,1999:blog-8668177606227824880.post-59219545462479981762009-07-19T00:56:00.000-07:002009-07-19T14:30:51.455-07:00Ranking well in the search engines is a high priority for many small businesses. Getting found in Google can make the difference in getting a new customer, or being just plain invisible on the Internet.<br /><br />The process of ranking well in Google is called <span style="font-weight: bold;">search engine optimisation or <span class="blsp-spelling-error" id="SPELLING_ERROR_0">SEO</span></span>, and there are number of steps that you can take to make your <span style="font-weight: bold;">Nottingham</span> business more visible in the search engines.<br /><br />Your first simple step would be to register your business in the Google Local Business directory.<br /><br />A search for a <span style="font-weight: bold;">Plumber in Nottingham</span> brings up search results that includes information from the Google Local Business Directory:<br /><br /><br /><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://1.bp.blogspot.com/_EGl-y2cgV8A/SmLTLOX8ZCI/AAAAAAAAADE/ihLpPdramTU/s1600-h/SeachEngineOptimisationNottinghamPlumber.JPG"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 400px; height: 137px;" src="http://1.bp.blogspot.com/_EGl-y2cgV8A/SmLTLOX8ZCI/AAAAAAAAADE/ihLpPdramTU/s400/SeachEngineOptimisationNottinghamPlumber.JPG" alt="" id="BLOGGER_PHOTO_ID_5360078696314856482" border="0" /></a><br /><br /><br /><br /><br /><br /><br /><br /><br />You can create your own business listing, including a full description, special offers, company logo and photos, videos, detailed mapping information, forms of payment, opening hours, and any <span class="blsp-spelling-corrected" id="SPELLING_ERROR_1">accreditation</span> or your specialisms.<br /><br /><a href="http://www.google.com/local/add/businessCenter?gl=GB&amp;hl=en-US">Click here to add your business for free at the Google Local Business Centre.</a><br /><br />You may find that Google already lists your business, but you have not entered your own personal business information. It is well worth the time creating a complete entry.<br /><br />Why not take a few minutes and browse through your competitors listings, and see what kinds of content you think would be appropriate to your own business.<br /><br />Further Reading:<br /><br /><a href="http://www.shcl.co.uk/blog/2009/03/google-map-spam-in-the-uk.html">Google Local Map Spam</a><br /><br /><a href="http://maps.google.com/support/bin/answer.py?answer=107528">Business Listing Quality Guidelines</a><br /><br /><a href="http://maps.google.com/support/bin/answer.py?hl=en&amp;answer=75569">How Google Verifies Your Listing</a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8668177606227824880-5921954546247998176?l=nottinghamsearchengineoptimisation.blogspot.com' alt='' /></div>Susan Hallamnoreply@blogger.com0