19 July 2009

Search Engine Optimisation for Nottingham Businesses

Ranking well in the search engines is a high priority for many small businesses. Getting found in Google can make the difference in getting a new customer, or being just plain invisible on the Internet.

The process of ranking well in Google is called search engine optimisation or SEO, and there are number of steps that you can take to make your Nottingham business more visible in the search engines.

Your first simple step would be to register your business in the Google Local Business directory.

A search for a Plumber in Nottingham brings up search results that includes information from the Google Local Business Directory:











You can create your own business listing, including a full description, special offers, company logo and photos, videos, detailed mapping information, forms of payment, opening hours, and any accreditation or your specialisms.

Click here to add your business for free at the Google Local Business Centre.

You may find that Google already lists your business, but you have not entered your own personal business information. It is well worth the time creating a complete entry.

Why not take a few minutes and browse through your competitors listings, and see what kinds of content you think would be appropriate to your own business.

Further Reading:

Google Local Map Spam

Business Listing Quality Guidelines

How Google Verifies Your Listing